WORK YOUR WAY UP WITH A LADIES WORKOUT EXPRESS. . . The LADIES WORKOUT EXPRESS concept is simple--provide affordable aerobic and health service facilities to women in the local neighborhood community. LADIES WORKOUT EXPRESS franchises are set in established high-profile business centers. LADIES WORKOUT EXPRESS is geared primarily toward the middle-aged woman for her physical fitness, weight reduction and life improvement. Memberships are offered on a one, two or three year fitness program as permitted by each state. In this day and age of good health and fitness being stressed, the workout facility has become an important part of women's daily routine.

TWO PROGRAMS INCREASE YOUR CHOICE FOR SUCCESS WITH A LADIES WORKOUT EXPRESS. . . The LADIES WORKOUT EXPRESS offers two types of LADIES ONLY WORKOUT EXPRESS Franchises:

Single Facility: This is a women's only facility offering aerobics, personal trainers, circuit training and childcare facilities. This is typically used by middle-aged women with children who need a facility close to home. Their interests include group, low-impact exercise classes and individual exercise plans. They receive personal attention stressing service and satisfaction.

Mini-Club: This is a women's only facility offering circuit training and personal trainers. The Mini-Clubs fit nicely in towns and communities that do not support the larger facility. They are also popular with career and single women. Their clientele appreciate the personal service that motivates them to their optimum exercise levels.

LADIES WORKOUT EXPRESS FOLLOWS A SIMPLE BUT SUCCESSFUL FORMULA TO BUILD THEIR EXPANDING CHAIN OF HEALTH CLUBS . . . This formula consists of a time-tested sequence of market research steps, location qualifying and promotional marketing programs. Each location must qualify by area population, physical location attributes and limited territory competition. Once a location is qualified and the lease negotiations are complete, a detailed marketing plan is launched 2 months prior to opening the center. Each quarter, a new marketing program is introduced at the company or store level.